Overseas Business Strategy

Speaking engagements, public-sector advisory appointments and client work of Hiroki Tsutsumi, Representative Director of Link Global. Over 100 companies supported across more than 10 countries, with hands-on experience in buyer negotiation, trade show exhibiting and export operations in Taiwan and Southeast Asia.

Taipei Tourism Expo (TTE) explained: 2023–2025 scale data, real exhibiting costs, visitor behavior, and a practical playbook for winning Taiwanese travelers.

Creative Expo Taiwan (CET) explained: what it is, organizers, 2026 dates and venue (Taipei Nangang, Aug 6–12), exhibitor benefits, and how Japanese craft and creative brands prepare to win.

How to sell Japanese lacquerware (urushi) and ceramics overseas: how Europe, the US, and Asia differ, export practicalities, region-by-region ceramics strategy (Arita, Kutani, Seto, Mino, Bizen), channels, pricing, and public support.

A practical checklist for moving matcha across borders: organic certification under JAS and USDA schemes, maximum residue levels, HS classification, and the temperature and light-protection requirements that decide whether a shipment arrives in saleable condition.

How matcha grades actually work — ceremonial thin and thick tea, culinary and export grades — and what distinguishes the main producing areas of Uji, Nishio, Yame and Shizuoka, so you can match grade and origin to the intended use rather than to the price list.

What genuinely drives acceptance of Japanese furniture and crafts in Taiwan, and the recurring reasons products fail there. For manufacturers and brands weighing channel development or a first trade show entry in the Taiwanese market.

The five steps that decide whether a first overseas expansion works: market research, market selection, channel choice, partner selection and negotiation. A practical sequence, in the order that avoids the most expensive mistakes.

The practical requirements for exporting Japanese sake: export licensing, destination alcohol regulation, label compliance and shipping conditions — including the details most often missed until a shipment is already in motion.

How to build a shortlist of overseas agents and distributors through trade shows, directories and LinkedIn, then qualify them through initial approach, meetings and contract negotiation — with the criteria that separate a working partner from a dormant one.

A five-step working process for developing overseas sales channels: narrowing market and channel, building a candidate list of distributors, initial approach, negotiation and contract terms — with the specific failure points at each stage.

The six failure patterns that recur when Japanese traditional crafts go overseas, drawn from supporting more than 100 companies: trade show use, distributor development and branding, with the practical countermeasure for each.

A complete 2026 guide to selling Japanese traditional crafts — lacquerware, ceramics, textiles — in Taiwan and the wider Asian market: channel development, trade show strategy and distributor recruitment, written for practitioners.

The global matcha market is expanding rapidly through 2030. A look at the latest trends across North America, Europe and Southeast Asia, broken down by region, use case and sales channel.

Alibaba.com connects Japanese suppliers with buyers in more than 200 countries. This guide covers the main benefits for small and mid-sized exporters, the platform's AI features, registration costs, and practical tips for growing B2B sales overseas.